Gravedigger Candles

I worked with my friends at Gravedigger Candles to develop the visual identity of the brand, as well as the written language to convey the fine, artisanal quality of their handcrafted beeswax spine candles for aficionados of oddities, the paranormal, and the macabre. This included packaging design, product photography, descriptions, ecommerce setup, social media marketing, content marketing, and a highly effective influencer marketing campaign that brought national attention to the brand and even attracted celebrity customers. We debuted Gravedigger Candles at the Cult of Weird booth for the Milwaukee Paranormal Conference in 2015, and took them straight to Hell (that’s Hell, Michigan) for the annual Hearse Fest the following year.